ABOUT

At its core, Good Boy is about sharing a vibe that reflects the energy, passions, and interests that resonate with me-and that I believe are underrepresented in the market. My focus is on filling the gap for men in their 20s & 30s who are looking for a brand that speaks to their evolving sense of identity-one that embodies authenticity, creativity, and a refined sense of individuality. My goal is to create and curate a brand rooted in an aesthetic and lifestyle that I myself am drawn to, enjoy, & am proud to share with others. Good Boy is more than just product; it's a lifestyle that encourages self-expression, confidence, and a connection to the moments and passions that define who we are.

Stick with me as I build upon this concept.