It all begins with an idea.
Good Boy is a brand born from my personal lens — curated and created with intention, rooted in the style, aesthetic, and lifestyle that genuinely speak to me. At its heart, Good Boy is about sharing a vibe: a reflection of the energy, interests, and passions that move me, and that I believe deserve a stronger voice in today’s market.
My mission is to fill a space that feels overlooked — speaking directly to men in their 20s and 30s who are navigating an evolving sense of identity. Good Boy is for those seeking more than just products; it’s for those who value authenticity, creativity, and a refined, personal sense of individuality.
This brand is a lifestyle — a celebration of self-expression, quiet confidence, and the everyday moments that shape who we are.
Stick with me as I build on this vision. We're just getting started.
I appreciate all of your support.
Follow along.
Returns & Exchanges
Good Boy Return & Exchange Policy
We want you to love what you order from Good Boy. If something’s not quite right, we’re happy to offer returns or exchanges within 14 days of delivery.
Here’s the deal:
We accept returns and exchanges for clothing, home, and lifestyle items unless marked as final sale.
Items must be unused, unworn, and in original condition with tags still attached.
We’re a small brand and currently can’t cover the cost of return shipping. Return shipping is the customer’s responsibility.
Once we receive your return and inspect the item, we’ll issue a refund to your original payment method or process your exchange.
How to start a return or exchange:
Hit us up through our Contact page with your order number and what you’d like to return or exchange. We’ll walk you through the next steps.
Thanks for supporting a small business and for being a Good Boy 💛